OUR VALUES

COMMITMENT
​Leadership

We believe sustainable, fresh, seasonal
produce should be fulfilled via short, light,
fast supply chains at an accessible price
to all, regardless of social demographic,
geographic or sector differences.
We commit to changing food supply
for good by delivering mouth-watering
food whilst reducing greenhouse gas
emissions, tackling over-consumption and
contamination of water and reversing
the biodiversity loss and soil degradation
associated with intensive food production.​

HONESTY
Transparency​

We believe that open and transparent
communication creates an environment
of trust and that short food supply chains
help to create a sense of accountability on
the part of the producer and the customer.
We are honest and tell the truth about the
provenance of food. We communicate
the social, environmental and economic
benefits of sustainably produced food
delivered via short supply chains. We
highlight where the problems and
challenges are.

INNOVATION
Curiosity & Courage

We believe in continuously improving
the experiences, practices and processes
for everyone and everything in the food
supply chain in order to develop food
security for generations to come.
We innovate food supply chains in order
to create access to sustainably produced
food. This means less food and water
waste, reduced greenhouse gas
emissions, higher animal and human
welfare, and restored biodiversity and
soil health.​

COOPERATION
Doing the right thing

We believe In financial fair play and
transparency, collaboration over competition
and removing the barriers to short food
supply chains. We compromise where
necessary for the sake of progress.
We collaborate in order to deliver a
sustainable supply of food and drink.
We pay food producers promptly a fair
price. We consider the impact of our
activities on all members of the supply
chain. We create environments for others
to thrive. We seek to influence positive
change through engaging partnerships.​

OUR PURPOSE

Develop food security for generations to come